Either you want to work on particular topics and process steps or on an end-to-end strategy process – I can help you with both. However, I prefer to start with developing clear goals, doing user interviews and a proper research. I have a comprehensive tool kit with methods – from service design thinking, strategic analysis and planning to campaign and communication planning. But sometimes the existing ones are not the right for a specific project, thus, I have developed own methods, too.
Fields of Expertise
research (e.g. trend research), strategic analyses (e.g. footprint with competition, culture, communication and company analyses)
service products and service communication, prototyping
FIELDS OF EXPERTISE
FIELDS OF EXPERTISE
Where Do I Come From
I started my professional career in Atlanta, US, where I established a knowledge management process and social technologies for the GACC South (AHK USA-Süd). Returning to Germany I worked at Weber Shandwick in the field of PR and digital communication. To follow my passion I have built up my vast experience for digital and social media with TLGG GmbH. At the time this was Germany‘s first social media agency which later on transformed into an agency for digital transformation. In the over three years I’ve worked with TLGG I established, in collaboration with other colleagues, a new agency division about data-driven marketing, led a strategy team and was in charge of many renowned companies. Moreover, I teached several years at HTW Berlin and at University of Applied Sciences Mittweida. Since 2014 I am self-employed and split my time between interesting business clients and pushing my own projects for museum and sustainability sector forward.
Digital Change Consulting and Social Media
Founder and Creative Director New Now
“Beste Online-Strategie des Jahres” mit TLGG GmbH- Deutscher Preis für Onlinekommunikation, 2011
“Agentur des Jahres” mit TLGG GmbH – Deutscher Preis für Onlinekommunikation, 2011
Midem Marketing Campaign Award “Mein Tweet als Lied. Mit Vodafone.”, 2o12
Vlow!Award der Stadt Bregenz für das Konzept eines Digitalen Erlebnisraums, mit menschortweb, 2014
I have a unique story with each client. Let`s build something together.